Essays about: "Brand awareness"

Showing result 41 - 45 of 350 essays containing the words Brand awareness.

1. 41. Skogsägarens riskhantering – storm, brand & granbarkborre i Sverige

   University essay from SLU/School for Forest Management

   Author : Gustav Thorwall; Jacob Nord; [2022]
   Keywords : skogsskador; skogsskötsel; riskmedvetenhet;

   Abstract : Klimatförändringarna är ständigt pågående och märkbara i det svenska skogsbruket. Skogen växer med anpassning till klimatet vilket gör denna process extra tydlig i samband med att klimatet förändras. Skador på skog har alltid funnits i en mer eller mindre omfattning. Under de senaste tjugo åren utmärker sig vissa år mer än andra. READ MORE

3. 42. Please talk, but say nothing. A qualitative study examining the perception of brand activism in a woke-washing context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sandra Cavalli-Björkman; Towa Hedelin; [2022]
   Keywords : Brand activism; Brand authenticity; Woke-washing; Woke; Social Media;

   Abstract : Today everyone is a politician. We communicate our thoughts, ideas and values with each other at an exorbitant rate and magnitude through social media. Following this wave of social awareness, it has become more important that the brands we shop at support our values and beliefs. READ MORE

4. 43. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

5. 44. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

6. 45. Self-branding on elite level : How female athletes use social media for empowerment

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Stephanie Wiebach; [2022]
   Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE