Essays about: "Brand management competition"

Showing result 11 - 15 of 50 essays containing the words Brand management competition.

  1. 11. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media

    University essay from Umeå universitet/Företagsekonomi

    Author : Joanna Johansson; Terese Karlsson; [2017]
    Keywords : ;

    Abstract : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. READ MORE

  3. 12. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair

    University essay from SLU/Dept. of Economics

    Author : Jacob Fitger; Oskar Jönsson; [2017]
    Keywords : affärsstrategi; Porters femkraftsmodell; flygmarknaden; Resource-based View; VRIO-analys; Ryanair;

    Abstract : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. READ MORE

  4. 13. Competing for Talents : How a company can work with employer branding and talent management to attract talents

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hannah Benon; Charlotte Jansson; [2016]
    Keywords : Employer branding; Talent Management; Employer brand management; employer value proposition; employer brand image; talents; talent pools; L Oreál;

    Abstract : This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. READ MORE

  5. 14. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Bålfors; Johan Ståhlspets; [2016]
    Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE

  6. 15. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
    Keywords : Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

    Abstract : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE