Essays about: "Business-to-business B2B relationship"

Showing result 21 - 25 of 36 essays containing the words Business-to-business B2B relationship.

1. 21. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

3. 22. Negative Effects on Trust in B2B Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Annie Lönnberg; Elma Macanovic; Izabelle Pettersson; [2016]
   Keywords : Relationship marketing; B2B marketing; B2B relationships; Trust;

   Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE

4. 23. Customer perceived value and the importance of information visualization in a B2B context : Case study of a Swedish low-volume, process-oriented manufacturing company

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Karaca-Rojan Erbil; [2016]
   Keywords : Visualization; Customer Perceived Value; B2B Relationship; Visualisering; Kundens Uppfattade Värde; B2B Förhållande;

   Abstract : It was Thomas Babington Macaulay who once stated that “… logicians may reason about abstractions. But the great mass of men must have images”. READ MORE

5. 24. Investigating the Effects of Branding in Business-to-Business Relationships: A Qualitative Study of LexCorp and its Customers

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Claudia Bassani Sato; Sabine Müeller; [2015]
   Keywords : Brand Equity; Brand Value; Business Relationships; Business-to-Business B2B ; Industrial Branding; Relationship Value; Trust;

   Abstract : .... READ MORE

6. 25. The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective

   University essay from Karlstads universitet/Handelshögskolan

   Author : Olga Buss; Gabriel Begorgis; [2015]
   Keywords : Customer Relationship Orientation; CRM; CRM in b2b; Social Media; Social media in b2b; Social CRM; Social CRM in b2b; Customer Relationship Performance;

   Abstract : This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. READ MORE