Essays about: "Business-to-business B2B relationship"

Showing result 6 - 10 of 36 essays containing the words Business-to-business B2B relationship.

1. 6. Temporary Innovation Space : A framework for co-creating innovative product concepts with B2B customers in an ambidextrous organisation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : DANIEL LARSSON; MARTIN HOLMQVIST; [2020]
   Keywords : Co-creation; B2B; Business-to-Business; COVID-19; Online; Temporary Innovation Space; Digitalisation; Digitalization; Digitalisering; Digital Transformation; Mining and Construction Industry; Gruv- och konstruktionsindustri; Visualisation; Visualization; Visualisering; Co-creation; B2B; Business-to-Business; COVID-19; Online; Temporary Innovation Space; Digitalisation; Digitalization; Digitalisering; Digital Transformation; Mining and Construction Industry; Gruv- och konstruktionsindustri; Visualisation; Visualization; Visualisering;

   Abstract : This thesis project was conducted at Sandvik and builds on a previous project, also conducted at Sandvik by the same authors, during the autumn of 2019. The work is part of a newly established ambidextrous development team that is split into an innovation branch and an execution branch, with the goal to become a digital factory. READ MORE

3. 7. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

4. 8. The need for speed : A study of how a new digital tool can affect B2B relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Hellsten; Johan Näsström; [2019]
   Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

   Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

5. 9. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Erik Wang; [2019]
   Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

   Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE

6. 10. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
   Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

   Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE