Essays about: "Case study on Marketing environment"

Showing result 6 - 10 of 138 essays containing the words Case study on Marketing environment.

1. 6. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 7. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 8. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

5. 9. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

   University essay from Uppsala universitet/Industriell teknik

   Author : Prajakta Dengale; [2022]
   Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

   Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE

6. 10. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE