Essays about: "Case study on Marketing environment"

Showing result 21 - 25 of 138 essays containing the words Case study on Marketing environment.

1. 21. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids

   University essay from KTH/Kemiteknik

   Author : Ivan Fradinho Bastos; [2021]
   Keywords : high-voltage circuit breaker; SF6-free circuit breaker; sustainable circuit breaker; eco-efficient high-voltage circuit breaker; market introduction plan; högspänningsbrytare; SF6-fri strömbrytare; hållbar strömbrytare; miljöeffektiv högspänningsbrytare; marknadsintroduktionsplan;

   Abstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE

3. 22. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

   University essay from Umeå universitet/Företagsekonomi

   Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
   Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

   Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE

4. 23. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

5. 24. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

   University essay from Göteborgs universitet/Graduate School

   Author : Carl Larsson; Johan Horn; [2020-07-23]
   Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

   Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

6. 25. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE