Essays about: "Competitive elements"

Showing result 1 - 5 of 190 essays containing the words Competitive elements.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Liedholm; Alice Röström; [2023]
   Keywords : Family Business; Organizational Culture; Innovation;

   Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE

4. 3. Facilitating Internal Work in IT Consultancies Through Efficient Knowledge Sharing : A Case Study of a Swedish IT Consulting Firm

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Benjamin Jansson Mbonyimana; Linnea Hagman; [2023]
   Keywords : Consulting; Knowledge Transfer; Knowledge Sharing; Knowledge Management; Innovation Management; Software Development; Information Technology; Scrum; Leadership; Konsultverksamhet; Kunskapsöverföring; Kunskapsdelning; Kunskapshantering; Innovationshantering; Mjukvaruutveckling; Informationsteknik; Scrum; Ledarskap;

   Abstract : The concepts of knowledge transfer and knowledge sharing are commonly reocurring theme in the application of knowledge management in organizations. Effort has been made to facilitate the development of IT consulting firms' knowledge sharing processes to increase their competitive viability on the market. READ MORE

5. 4. Change Management Communication for Retail Store Managers : An in-depth qualitative interview study on retail store manager communication during change processes

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University

   Author : Oliver Dadari Forsebrand; Benjamin Glas; [2023]
   Keywords : Retail Store Manager; Retail; Communication; Change Management; Change Management Communication; Middle Manager;

   Abstract : Background: In today's dynamic business environment, organizations face high pressure for change and adaptation. It is generally perceived that change is inevitable and many believe that change is an ongoing and never-ending process. READ MORE

6. 5. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE