Essays about: "Customer Values"

Showing result 31 - 35 of 329 essays containing the words Customer Values.

  1. 31. A qualitative study of hallway furniture design

    University essay from Lunds universitet/Innovation

    Author : Linn Ekberg; Johanna Sjöblom; [2022]
    Keywords : Hallway furniture design; storage options; natural material; user adaption; furniture trends; Technology and Engineering;

    Abstract : Detta examensarbete genomfördes i samarbete med AFRY och deras kund Homezan som specialiserar sig på design av möbler producerade i naturmaterial. Bakgrunden till arbetet myntades genom företagets önskan att utöka deras produktsortiment med hallmöbler. READ MORE

  3. 32. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  4. 33. Customer engagement within low involvement product categories - discovered

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Olivia Blomqvist; Joel Samuelsson; [2022]
    Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

  5. 34. Sustainability and Resilience in Family Businesses : How do family businesses integrate sustainability into their resilient sourcing strategies?

    University essay from

    Author : Marie Wuest; [2022]
    Keywords : Sustainability; Supply Chain Resilience; Family Businesses; Disruption; Sourcing Strategies;

    Abstract : Abstract Background: Supply chain resilience and sustainability have rarely been considered together, neither in literature nor in practice. The need to pursue both approaches is partly due to end- customer pressure for more sustainable practices. READ MORE

  6. 35. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE