Essays about: "Impulse purchases"

Showing result 1 - 5 of 12 essays containing the words Impulse purchases.

  1. 1. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE

  3. 3. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE

  4. 4. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Marco Bojic Olsson; [2020]
    Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE

  5. 5. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marléene Johansson; Emma Persson; [2019]
    Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE