Essays about: "Customer journeys"

Showing result 6 - 10 of 21 essays containing the words Customer journeys.

  1. 6. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  3. 7. A user study on electric shared mobility for residents

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : FREDRIK YNGEN; [2021]
    Keywords : ;

    Abstract : This study aims at developing better understanding of the requirements on an offering of electric Shared Mobility for Residents (eSMfR) in order to make it attractive from the resident’s point of view. The study has been based on interaction with randomly recruited residents in a couple of Swedish communities. READ MORE

  4. 8. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Keywords : Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Abstract : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. READ MORE

  5. 9. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : Proceeding from the practice theory perspective, the aim of this thesis is to contribute to a better understanding of today’s shopping within the retail industry. The purpose of this thesis is to examine how the practice of shopping is performed within today’s omni-channel based retailing. READ MORE

  6. 10. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Indira Amaris Baños; [2020]
    Keywords : Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

    Abstract : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. READ MORE