Essays about: "Customer-Based Brand Equity"

Showing result 31 - 35 of 48 essays containing the words Customer-Based Brand Equity.

  1. 31. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE

  3. 32. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
    Keywords : Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

    Abstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE

  4. 33. Brands of athletes- The effect of brand personality of athletes on consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Schäfer; Filip Svensson; [2013]
    Keywords : Brand equity; brand personality; celebrity entrepreneurship; perceived quality; purchase intention; athletes; Business and Economics;

    Abstract : Purpose To investigate the effect of an individual celebrity athlete’s personality on the consumer behavior facets of perceived quality and purchase intention. Methodology A quantitative survey with 257 respondents all over the world to deductively test hypotheses. READ MORE

  5. 34. Brand Equity Effects of Different Types of CSR: A Quantitative Study of the Swedish Food Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Robin Fischer; Anette Fredholm; [2013]
    Keywords : Corporate social responsibility; Philanthropic CSR; Strategic CSR; Corporate reputation; Customer-based brand equity;

    Abstract : Corporate social responsibility (CSR) is an area that has become increasingly important over the last decades, both for companies and for the research community. Recently, scholars have begun to argue that the way in which corporations implement and practice CSR influences its outcomes. READ MORE

  6. 35. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Rewa Anabtawi; Berivan Amin; [2013]
    Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

    Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE