Essays about: "Customer-Based Brand Equity"

Showing result 26 - 30 of 48 essays containing the words Customer-Based Brand Equity.

1. 26. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oliver Åkerman; Mario Oreski; Gustav Magnusson; [2016]
   Keywords : Corporate social responsibility; CSR; Brand associations; Branding; Clothing industry;

   Abstract : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. READ MORE

3. 27. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Keywords : Branding; Customer-based brand equity; leveraging secondary associations;

   Abstract : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. READ MORE

4. 28. Branding Swedish Business Schools : A qualitative study on how Customer-based brand equity creates value for a Swedish Business School's Brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Isabella Simeoni; Matilda Näsman; [2015]
   Keywords : Branding; Business School; CBBE;

   Abstract : In this current day and age, developing brands is increasingly important. Universities have started to realise the potential benefits that exists from having a strong brand and have therefore started to invest resources in branding. Even though research within this field is present, not much have been conducted on the Swedish market. READ MORE

5. 29. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elinor Edberg; Oscar Sivertzen; [2015]
   Keywords : Consumer Marketing; Perceived Brand Authenticity; Customer-Based Brand Equity; Continuity; Originality; Trustworthiness; Genuineness; Heritage; Symbolism; Retail Clothing Industry;

   Abstract : Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. READ MORE

6. 30. Independent but dependent : An empirical study of the car modification market

   University essay from Umeå universitet/Företagsekonomi

   Author : Sven Adrian; [2014]
   Keywords : Brand; brand building; Brand equity;

   Abstract : A brand can be a valuable asset for a company in two ways: On the one hand the brand can have an influence on the perceptions and preferences of the consumer and therebypositively influence the performance and success of a product, which can lead to acompetitive advantage. On the other hand, a brand can even be an asset of significantfinancial value. READ MORE