Essays about: "Customer-Based Brand Equity"

Showing result 36 - 40 of 48 essays containing the words Customer-Based Brand Equity.

  1. 36. Private Labels in the context of electronics e-tailing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Saratol Thörn; [2013]
    Keywords : Electronics e-tailing; Private labels; Manufacturer brands; Brand equity; Customer-based brand equity;

    Abstract : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. READ MORE

  3. 37. Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Anna Bengtsson; Ida Larsson; [2013]
    Keywords : Rebranding;

    Abstract : .... READ MORE

  4. 38. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

    University essay from IHH, Marketing and Logistics

    Author : Söndra Brand; Moritz Justus Klein; [2012]
    Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

    Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE

  5. 39. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium

    University essay from Företagsekonomiska institutionen

    Author : Maxime Rigaud; Tianlin Shao; [2012]
    Keywords : National brands; private labels; price premiums; positioning; meat;

    Abstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE

  6. 40. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators

    University essay from Företagsekonomiska institutionen

    Author : Carl Johan Jansson; Shuvo Deep Dass; [2012]
    Keywords : CBBE; Customer Based Brand Equity; Swedish; Telecom; Brand Trust;

    Abstract : Problematization: Studies  indicate  that there  is  a  lack  of  strong  brands  among  the  Swedish mobile  network  operators.  Problems  of  retaining  customers  are  common  among  the  big operators. Few studies on brand equity for intangible products have been done. READ MORE