Essays about: "Digital Newspaper"

Showing result 31 - 35 of 42 essays containing the words Digital Newspaper.

  1. 31. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Ahlgren ; Moa Olsson; [2012]
    Keywords : Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Abstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE

  3. 32. The World in a Tabloid Fromat

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Alexandru Nastase; [2012]
    Keywords : ;

    Abstract : The objective of this research project is to investigate the beliefs of eight Swedish journalists with reference to the controversial phenomenon of tabloidization and to unravel the impulses and the factors that are leading more and more publications to sensationalize their news content. Since this topic has been touched upon by previous research, the present thesis actions are directed towards a more particular research angle which has the intention to fill a less explored gap of the research area. READ MORE

  4. 33. AN EXAMINATION OF THE NEED FOR RESOURCES WHEN SHIFTING FROM A PRINT BASED BUSINESS MODEL TO A DIGITAL BUSINESS MODEL IN THE NEWSPAPER INDUSTRY

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dallyce Sax; [2012]
    Keywords : need for resources; business model change; organizational change; newspaper industry; Business and Economics;

    Abstract : Title: An examination of the need for resources when shifting from a print based business model to a digital business model in the newspaper industry Date of the seminar: May 2, 2012 Course: Master Corporate Entrepreneurship and Innovation Internship and degree project (Master thesis 15 ECTS) Author: Dallyce Sax Advisor: Joakim Winborg Keywords: Need for resources, business model change, organizational change, newspaper industry Thesis purpose: This paper aims to explore how newspaper companies address the need for resources when shifting from a print based business model to a digital business model. In particular the paper examines what resources are considered, what the sources of the resources are, and if the decisions are affected by their potential consequences on organizational change and culture. READ MORE

  5. 34. Consumers' Experience of Advertisements in Tablet Devices

    University essay from IHH, Företagsekonomi

    Author : Alexander Sakandelidze; [2012]
    Keywords : Tablet Device; Advertisement; Drivers; Phenomenology; Banners; Digital Advertising; Website; Pop-up; Attitudes; Media; TV; Newspaper; Traditional Media; Media Context; Technology; Ideology; Motives;

    Abstract : .... READ MORE

  6. 35. The Role of the Tablet Newspaper

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : August Bard Bringéus; Jakob Nilsson Dworsky; [2012]
    Keywords : Tablet newspaper; Digital news; Uses and Gratifications; Technology Acceptance; Innovation Adoption;

    Abstract : The newspaper industry has been struggling for quite some time now. Circulation has been in steady decline for the past decade as readers are migrating online, a place where newspapers are yet to be succesfull at charging for their content. READ MORE