Essays about: "Ethical marketing"

Showing result 36 - 40 of 109 essays containing the words Ethical marketing.

1. 36. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

3. 37. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Hansson; Adam Manfredsson; [2020]
   Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

   Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

4. 38. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Puteri Nur Najwa Megat Husni; Agathe Dugleux; [2020]
   Keywords : Consumer behaviour; Ethicality in consumption; Price promotion effects; Theory of Planned Behaviour; Structural Equation Model; Business and Economics;

   Abstract : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. READ MORE

5. 39. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Freja Lina Nyman; [2020]
   Keywords : Sustainable marketing; transparency; cost transparency; cost structure; storytelling.;

   Abstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE

6. 40. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Divya Govil; Tabitha Walker; [2020]
   Keywords : Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

   Abstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE