Essays about: "Ica CRM"

Found 2 essays containing the words Ica CRM.

  1. 1. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  3. 2. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
    Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

    Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE