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Showing result 11 - 15 of 113 essays matching the above criteria.

  1. 11. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

  3. 12. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
    Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

  4. 13. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  5. 14. WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pritta Andrina Anggraeni; Flavien Nulli; Andreea Muresan; [2021]
    Keywords : Brand; brand identity; internal branding; brand identity erosion; Social Sciences;

    Abstract : Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. READ MORE

  6. 15. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karin Karlsson; Lamei Tang; [2021]
    Keywords : Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Abstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE