Essays about: "LITERATURE in luxury"

Showing result 21 - 25 of 53 essays containing the words LITERATURE in luxury.

1. 21. Applying Purchasing Category Management on a purchasing department to increase its performances : A case study with a luxury automotive manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Erik Vincent Cardenas; [2021]
   Keywords : Supply-chain; Purchasing; Purchasing Category Management; Purchasing performance; Automotive Manufacturer;

   Abstract : Nowadays, manufacturing companies compete as much with their products as with their supply-chain. Within the overarching stages of supply-chain, purchasing is a process that responds to the organizations needs of acquiring raw materials, components and semi-finished products in order to enable the execution of operations. READ MORE

3. 22. Stay exclusive or go inclusive : Exploring consumers’ perception of luxury fashion brands’ use of digital channels and disruptive technologies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Jessica Alverönn Oresvärd; Charlotta Herkommer; Sandra Siljevik Laine; [2021]
   Keywords : Luxury fashion; Digitalisation; Digital channels; Disruptive technologies; Consumer perception; Exclusivity;

   Abstract : Background and problem: The perception of luxury fashion has been shaped throughout history with well-known brands’ innovative strategies and designs. Along with its crafts and arts, exclusivity has been one of the main pillars of luxury fashion, creating the perception of luxury fashion products only being available to the ‘elite’; which has been feasible to maintain in an analog society. READ MORE

4. 23. Swedish Luxury Leading the Way Toward Sustainable Change : An explorative study investigating sustainable change in the Swedish luxury goods industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Emmie Dejin; Amanda Lindström; Alicia Åberg; [2021]
   Keywords : ;

   Abstract : Background: Luxury is growing in market size and a wider group of consumers are setting new demands in the industry. The increasing awareness of the environment has put the industry in a direction towards sustainable change. READ MORE

5. 24. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

   University essay from Uppsala universitet/Industriell teknik

   Author : Gurruraj Anantharramu; Pascal Kaiser; [2020]
   Keywords : Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

   Abstract : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. READ MORE

6. 25. Customer involvement through social media in the product development process within the luxury goods industry

   University essay from Göteborgs universitet/Graduate School

   Author : Louise Granström; Iris Minö; [2019-07-09]
   Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

   Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE