Essays about: "Omnichannel"

Showing result 11 - 15 of 50 essays containing the word Omnichannel.

1. 11. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
   Keywords : online customer experience; customer experience; fast fashion; Business and Economics;

   Abstract : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. READ MORE

3. 12. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

4. 13. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
   Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

   Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

5. 14. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg

   University essay from Göteborgs universitet/Graduate School

   Author : Moa Udén; Lina Andersson; [2021-06-23]
   Keywords : ;

   Abstract : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. READ MORE

6. 15. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE