Essays about: "SIK"

Showing result 1 - 5 of 15 essays containing the word SIK.

  1. 1. A WORLD OF RICE AND GODS: WHERE WHITE GRAINS SYMBOLIZE WEALTH. A study of Japanese game localization and crosscultural translation

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Jamie Viklund; [2021-06-15]
    Keywords : japanska; Japanese; SIK; game localization; rice; culturally bound terms; translation; domestication; foreignization; Hasegawa; Venuti;

    Abstract : Studies of Japanese translation are a common topic, and with good reason. There is extensive materialto work with, and the vast differences between Japanese and many other languages creates translationchallenges of considerable complexity as such. READ MORE

  2. 2. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  3. 3. Intercultural communication between Arabic speakers in Sweden as a microculture and the Swedish health care system as a macroculture in the context of healthcare

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Hiba Al Abdallah; [2021-02-03]
    Keywords : arabiska; SIK; intercultural communication; healthcare; Arabic; organizational culture; macroculture; microculture; Cultural Gap; Delivering Health Care;

    Abstract : This study aims to investigate the communication between Arabic speakers in Sweden as a microculture and the Swedish health care system as a macroculture in the context of healthcare. The study has both a qualitative and a socio-cultural perspective. READ MORE

  4. 4. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2020-06-09]
    Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE

  5. 5. VIDEOS OF WORSHIP. A multimodal critical discourse analysis of Xi Jinping’s ideology and its recontextualisation in propagandistic music videos

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Karl Stäringe; [2020-04-03]
    Keywords : SIK; kinesiska; cult of personality; Xi Jinping; visual grammar; recontextualisation; multimodal critical discourse studies;

    Abstract : År 2012 och 2013 tog Xi Jinping över ledarrollerna för Kinas Kommunistparti, den CentralaMilitärkommissionen och Folkrepubliken Kina. Detta maktskifte påbörjade en centraliseringav den makt som sedan Deng Xiaopings tid hade delats av det översta ledarskiktet. READ MORE