Essays about: "Sara Forsberg"

Showing result 6 - 7 of 7 essays containing the words Sara Forsberg.

  1. 6. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  3. 7. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

    University essay from Företagsekonomiska institutionen

    Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
    Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

    Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE