Essays about: "Servqual"

Showing result 16 - 20 of 46 essays containing the word Servqual.

  1. 16. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Samuel Jones; Maria Isabel Bengtsson Gonzáles de Olarte; [2013]
    Keywords : Brand positioning; brand identity; brand image; service quality SERVQUAL; tourist expectations; tourist perceptions; customer satisfaction; Stockholm.;

    Abstract : This paper discusses brand positioning as a core concept in customers’ expectations and perceptions by analysing the role of service quality. The limited research in this field is unwarranted considering the importance of the concept. READ MORE

  3. 17. A model to measure and evaluate the quality of service of healthcare systems in a gynecological clinic : A Case Study

    University essay from Institutionen för maskinteknik (MT)

    Author : Çiğdem Mete; Selin Dönmez; [2013]
    Keywords : SERVQUAL; Healthcare; Quality of Service; Gynecological;

    Abstract : In today’s world, there is a strong competition between companies. In this competition environment, it is accepted that one of the most important elements is quality for companies to be differentiated. The company which can produce high quality products or high quality services can survive in this competition. READ MORE

  4. 18. The SERVQUAL Measuring Instrument Applied in Assessing "Service Quality and customer Satisfaction" Case of Norrlands Universitets Sjukhuset - Umea

    University essay from Företagsekonomi

    Author : Lefe Edith Ndamnsa; [2013]
    Keywords : Service Quality; Service; Customer Satisfaction; Expectations and Perceptions; SERVQUAL.;

    Abstract : Service quality has become one of the key aspects among other factors that contribute to business growth and leading position in the business environment with mass competition. Service quality also plays a significant role in service sectors since due to its untouchable nature the features cannot be spelled out for consumers to directly make judgment before decisions are made. READ MORE

  5. 19. The intergration of RFID technology in connection with after-sales service strategies in a rapidly emerging vehicle market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tintin Nilsson; Daniel Segerlund; [2012-10-03]
    Keywords : ;

    Abstract : The automotive industry's core business today is not just about producing and selling vehicles, since a large source of revenue in the vehicle market is based on the after-sales services that customer’s need. The overall trend in the vehicle market is that customer services and customer focus have become increasingly more central to the automotive industry and its customers in recent years. READ MORE

  6. 20. Service Quality : A research on how recruitment companies secure service quality

    University essay from Ekonomihögskolan, ELNU

    Author : Elvira Efendic; Sabina Lajiq; [2012]
    Keywords : Service quality; heterogeneity; intangibility; gap analysis; self-service; servqual; service quality in B2B;

    Abstract : Background: Service quality is considered to be a vital strategy for survival and success in today’s competitive environment. Although there have been an emphasis in quality overall, the research in companies performance within a business-to-business approach is still largely unexplored. READ MORE