Essays about: "Sponsorship marketing communication"

Showing result 16 - 18 of 18 essays containing the words Sponsorship marketing communication.

  1. 16. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Kamran Sairafi; [2009]
    Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

  3. 17. Inkongruenta Sponsorsamarbeten: Att skapa bättre kommunikationseffekter genom användandet av förklarande länkar

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christian Gylche; Marcus Robell; [2008]
    Keywords : Sponsorship; Marketing; Incongruence;

    Abstract : In a world with increasing media buzz and tougher challenges for marketers to break through all the clutter before reaching the consumer, working with incongruence has become a mean to stand out from the crowd. Incongruence is the discrepancy between the marketing communication and the already established brand attributes with the consumer. READ MORE

  4. 18. Sponsorship- from an internal perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anja Trägårdh; Patric Jönsson; [2003]
    Keywords : sponsorship; internal marketing; communication; empowerment; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of this study is to gain a better understanding of how sponsorship affects a company’s internal staff, and how it can be used to enhance its motivation. Therefore, the intentions will be to publish the results of our research of two companies, and how their sponsorship activities at the event Swedish Open have affected their employees’ motivation. READ MORE