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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Cross-border Merger and Acquisitions: “The impact of tonality and effective communication on performance for acquiring firms” A study of Swedish companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elizabeth Ramirez Garcia; Muskan Mathur; [2023]
   Keywords : Merger and Acquisition; M A; Acqusiition; Value Creation; Tone; Tonality; Firm Performance; Profitability; Announcement; Press Release; Communication; Financial Communication:; Business and Economics;

   Abstract : The research examines the effect of tonality on cross-border mergers and acquisitions (M&A) based on press release announcements. The impact of effective communication, tonality, and positive and negative words on the investor's behaviour and firm performance will be analysed to understand the impact on internal and external stakeholders. READ MORE

3. 2. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

   University essay from Umeå universitet/Företagsekonomi

   Author : Sandra Norrman; Rebecca Ketola; [2020]
   Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

   Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

4. 3. Naïve listeners’ perceptual learning of Chinese tones: The influence of L1 background in prosody and the effect of an auditory-image (AI) training paradigm

   University essay from Lunds universitet/Allmän språkvetenskap; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Lili Wen; [2019]
   Keywords : Tone perception; Tone acquisition; Mandarin 声调感知; Languages and Literatures;

   Abstract : The present perceptual learning study was conducted in an attempt to investigate to which extent naïve listeners’ L1 prosodic background affected their learning performance of a lexical tone language and whether an auditory-image (AI) training paradigm curtailed the online-learning process of lexical tones. Thirty-three Mandarin-naïve Swedish-native listeners (NS listeners) and 33 Mandarin-naïve English-native listeners (NE listeners) participated in a behaviour experiment designed to answer the question of whether native listeners of a pitch accent language (NS listeners) had an advantage over native listeners of a non-tonal non-pitch-accent language (NE listeners) in learning to perceive tones in Mandarin Chinese (MC). READ MORE

5. 4. User acquisition growth hacks for startups : A case study

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Lydia Naarden; [2018]
   Keywords : Growth Hacking; Data analysis; Growth; Social media; Marketing; Startups;

   Abstract : Den här studien diskuterar metoder som startups kan använda sig av vid förvärvande av nya användare för sina produkter eller tjänster. Studien utgörs av en fallstudie baserat på en startups perspektiv och jämför denna med andra verksamheter. READ MORE

6. 5. Testing the Language Melody Game - An ERP, perception and production study of L2 acquisition of the Swedish word accent – grammar association.

   University essay from Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Anna Hed; [2016]
   Keywords : second language acquisition; ERP; word accents; prosody; PrAN; LAN; language processing; Languages and Literatures;

   Abstract : Previous research has shown that L1 speakers use Swedish word accents to predict what linguistic material is to follow. This study investigated how L2 learners of Swedish process the word accent – suffix association. Low to intermediate level L2 learners trained this association for two weeks, using the Language Melody Game. READ MORE