Essays about: "advantages of domestic marketing"

Found 5 essays containing the words advantages of domestic marketing.

1. 1. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Philip Kaburek; Viktor Segerqvist; [2023]
   Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

3. 2. Internal Quality Management in Service Organizations: a theoretical approach

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Lin Li; [2011]
   Keywords : Internal marketing; internal service; internal customer; quality management;

   Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE

4. 3. Market Potential Analysis of Producer Services : A Study of Jönköping County

   University essay from IHH, Nationalekonomi

   Author : Jan Kantola; [2007]
   Keywords : Jönköping County; Market Potential; Producer service; Manufacturing Industry; Education Intensity; Productivity; Gross profit percentage; Jönköpings Län; Marknadspotential; Produktionsservice; Tillverkningsindustri; Utbildningsintensitet; Produktivitet; ;

   Abstract : The purpose of this thesis is to investigate the market potential of producer services in Jönköping County. In relation to the main purpose, the idea is to examine which factors that have a positive impact on the development of a long run qualitative producer service industry in the region. READ MORE

5. 4. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?

   University essay from Institutionen för ekonomi

   Author : Mattias Elofsson; Caroline Salén; [2006]
   Keywords : ;

   Abstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE

6. 5. Market resaerch of the packaging industry in South Africa

   University essay from Lunds universitet/Förpackningslogistik

   Author : Nicklas Ahnelöv; Per Lönnqvist; [1997]
   Keywords : market research; packaging; nefab; perstorp; STORA; Technological sciences; Teknik; Technology and Engineering;

   Abstract : Summary - Nefab The purpose of this thesis is to find business opportunities in South Africa for Nefab's product NEFAB ExPak, The product is suitable for packaging of high-value products that are being exported to remote countries. Besides a general mapping of South Africa's export, we have also studied different companies within the vehicle supply industry, telecommunication industry as well as Swedish partners to Nefab in other markets. READ MORE