Essays about: "bachelor thesis, marketing research"

Showing result 26 - 30 of 67 essays containing the words bachelor thesis, marketing research.

1. 26. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Martin Säterö; Albert Winter; [2019]
   Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

   Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

3. 27. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nadine Bolm; Betty Hartigan; [2018]
   Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

   Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

4. 28. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Charlotta Tegelberg; [2018]
   Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

   Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

5. 29. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Krasimira Stoyanova; [2017]
   Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

   Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

6. 30. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Pontus Nylander; Joel Wallgren; [2017]
   Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

   Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE