Essays about: "banking system and marketing"

Found 3 essays containing the words banking system and marketing.

  1. 1. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE

  3. 2. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

  4. 3. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Joakim Stenbeck; Robin Cabander; [2008]
    Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE