Essays about: "brand awareness Thesis"

Showing result 11 - 15 of 156 essays containing the words brand awareness Thesis.

1. 11. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

3. 12. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

4. 13. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

   University essay from

   Author : Joanna Kedzior; Marie Tiberg; [2022]
   Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

   Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

5. 14. A Good Name Is Better Than Riches - A Single Case Study of Essity

   University essay from Göteborgs universitet/Graduate School

   Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
   Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

   Abstract : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

6. 15. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE