Essays about: "brand awareness Thesis"

Showing result 16 - 20 of 156 essays containing the words brand awareness Thesis.

1. 16. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Shadi Botros; Yacoub Said; [2021]
   Keywords : Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

   Abstract : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. READ MORE

3. 17. Understanding the role of social networks in the process of internationalization

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Rakibul Islam; Suprim Timila; [2021]
   Keywords : Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

   Abstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE

4. 18. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hallgren; Paula Mamusha; [2021]
   Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

   Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

5. 19. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
   Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

   Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

6. 20. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Cederberg; Sophie Johansson; [2021]
   Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

   Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE