Essays about: "brand credibility in new market"

Showing result 1 - 5 of 6 essays containing the words brand credibility in new market.

1. 1. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

3. 2. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Dam; [2022]
   Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

   Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

4. 3. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

5. 4. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Julia Kulle; Julia Hellsten; [2017]
   Keywords : Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

   Abstract : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. READ MORE

6. 5. Launch of new products : market research for new product development for diabetics

   University essay from SLU/Dept. of Economics

   Author : Hanna Bertilsson; [2014]
   Keywords : brand position; health claim; healthy brands; interested ingredient; market development;

   Abstract : Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. READ MORE