Essays about: "brand love"

Showing result 11 - 15 of 35 essays containing the words brand love.

  1. 11. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  3. 12. Technology and market screening for “green” disposable diapers

    University essay from KTH/Fiber- och polymerteknologi

    Author : Carolina Nealis; [2021]
    Keywords : disposable diapers; nappies; green; eco; ecological; Engångsblöjor; miljövänliga; gröna; eco; ekologiska;

    Abstract : Marknadens påstående om att ”använda så lite plast som möjligt” är vilseledande när 5 av 11 miljövänliga blöjmärken observerades innehålla 80-75% fossil baserad plast.  Detta demonstrerar att vilseledande marknadsföring är närvarande på marknaden av miljövänliga engångsblöjor. READ MORE

  4. 13. Attract cash by being cool : Exploring the impact of brand coolness on customers willingness-to-pay

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karl Jansson; Simon Johansson; [2021]
    Keywords : Brand coolness; Status; Self-brand connections; Brand attitudes; Brand love; Word-of-mouth; Willingness-to-pay;

    Abstract : Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. READ MORE

  5. 14. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nermin Osmanovic; [2020]
    Keywords : brand love; antecedents; pathways; self-brand integration; anthropomorphism;

    Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE

  6. 15. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE