Essays about: "bryman"

Showing result 1 - 5 of 14 essays containing the word bryman.

1. 1. How does an individual who absorbs external knowledge affect the organizational learning in an inter-organizational cooperation? A qualitative study of Volvo Trucks knowledge acquisition in the CERC cooperation

   University essay from Göteborgs universitet/Graduate School

   Author : Lotta Sjösten; [2020-09-10]
   Keywords : Absorptive Capacity; Organisational Routines;

   Abstract : Background & Purpose: As the technology landscape of today is very complex there are many technological fields that cannot be covered by one single company. Instead joint cooperation’s between different stakeholders is needed to solve the complex technological challenges facing us. READ MORE

3. 2. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Bin Huang; [2020]
   Keywords : Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

   Abstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE

4. 3. Children's Representations of Death : A Thematic and Visual Discourse Analysis of Children's Drawings in a Mexican Primary School

   University essay from Linköpings universitet/Tema Barn

   Author : Dulce Karenina Téllez Duval; [2018]
   Keywords : children’s drawings; representations of death; Mexico; thematic analysis; visual discourse analysis;

   Abstract : This study focuses on analysing Mexican children’s representations of death inasmuch as children are perceived as social actors that have an active role in constructing and giving meaning to social reality. The importance of analysing children’s representations about death is that it provides an opportunity to know how children give meaning to a notion that intersects with personal experiences, emotions, religious beliefs, and a sociocultural context. READ MORE

5. 4. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
   Keywords : Fashion Influencers; Instagram; Influencer Marketing;

   Abstract : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). READ MORE

6. 5. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joseph Hallgren; Kristján Sigurbjörnsson; Twan Black Jr.; [2018]
   Keywords : Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment;

   Abstract : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). READ MORE