Essays about: "characteristics of experience goods"

Showing result 1 - 5 of 9 essays containing the words characteristics of experience goods.

  1. 1. Knowing Your Top Management Team - A Sustainability Success Factor?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Lindblad; Miranda Ölund; [2022]
    Keywords : Top Management Teams; Demographic Characteristics; Relationships; Sustainability Performance; Upper Echelon Theory;

    Abstract : Today, there is increasing pressure on companies to conduct sustainable business if they want to survive long-term. To understand why certain companies report higher levels of sustainability performance than others, it is of interest to explore the potential role that the composition of top management teams (TMTs) plays in this matter. READ MORE

  3. 2. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Tiffany Khayyami; Amina Amin; [2022]
    Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

  4. 3. Getting Labeled : The Influence of Brand Prominence among Generation Y Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carina Kradischnig; [2015]
    Keywords : Brand Prominence; Conspicuous Consumption; Costly Signaling; Generation Y; Luxury Marketing;

    Abstract : Background: Since the early 1990s, the market for luxury goods has been growing at an unprecedented pace (Granot et al., 2013). Formerly exclusively targeting the richest of the rich, nowadays luxury products are aiming at a broader and considerably younger customer base, the Generation Y (Truong, 2010). READ MORE

  5. 4. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    University essay from Umeå universitet/Företagsekonomi

    Author : Linnea Berg; Lisa Sterner; [2015]
    Keywords : Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Abstract : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. READ MORE

  6. 5. Consumer in the world-systems: understanding narratives on environmental and social impacts of consumption from Melbourne, Australia.

    University essay from Lunds universitet/Humanekologi

    Author : Julia Olszewska; [2012]
    Keywords : world-systems; consumer; ecological unequal exchange; consumption; Melbourne; Australia; Social Sciences;

    Abstract : In this thesis I set to examine, through the lenses of world-systems and ecological unequal exchange theories, stories of how individuals relate to their consumption and its environmental and social impacts. I will examine how people relate to these issues through a particular perspective of a consumer identity. READ MORE