Essays about: "charitable marketing"

Found 4 essays containing the words charitable marketing.

1. 1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
   Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

3. 2. Do I Care Enough To Engage? : An Investigation on Contributor Engagement Towards the Dutch Cancer Society

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Huib de Bruijn; Quincy Verheul; [2020]
   Keywords : Charitable Contribution – Charitable Organisation – Charity Sector – Contributor – Contributor Engagement – Dutch Cancer Society – Consumer Engagement;

   Abstract : Abstract   Background:           The environment of the charity sector is changing. The overall sector of licensed charities in the Netherlands grew over the past couple of years, but this trend is not caused by a growth in contributors, as the numbers show a downwards slope. READ MORE

4. 3. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
   Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

   Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE

5. 4. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE