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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. How can connections between eco-masculinities and a degrowth mindset be understood? : Exploring an ecovillage to find out.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Lena Zimmermann; Sibylle Simon; [2020]
    Keywords : Ecovillages; green living; eco-masculinities; masculinity; environmental psychology; economic degrowth; post-materialism;

    Abstract : This thesis draws upon the young theory of eco-masculinities and the aspiring movement of economic degrowth. We find the concept of eco-masculinities to be an underrepresented complement to the movement of ecofeminism. Studies show that masculine people are less involved in sustainability-related issues in conventional society. READ MORE

  3. 2. False promise or promise with a fault : deciphering the effectiveness of eco-label governance in the german textile market

    University essay from Lunds universitet/LUCSUS

    Author : Markus Zwick; [2016]
    Keywords : decision making; governance; product certification; textiles; eco-label; environmental label; sustainability science; Social Sciences;

    Abstract : An understanding of the inherent effectiveness-potential of environmental product-labels is important because of the growing presence of these labels as governance regimes, especially in the textile market. The proper governance of eco-labels has the potential to assist with the transformation to more environmentally friendly consumption, but not enough is known about the inherent qualities that make a label effective or ineffective in communicating scientific environmental information. READ MORE

  4. 3. När leder kännedom till handling? : en studie om hur den ekologiska miljömärkningen KRAV kan nå ut till fler konsumenter

    University essay from SLU/Dept. of Economics

    Author : Oscar Palm; Fanny Skoglund; [2013]
    Keywords : KRAV; marknadsföring; kommunikation; sociala medier; målgrupp;

    Abstract : Jordbruket är den mest klimatkänsliga sektorn som både påverkas av och påverkar klimatförändringarna. Ekologiska livsmedel är att föredra ur miljösynpunkt då konstgödsel och bekämpningsmedel inte förekommer i den ekologiska odlingen. KRAV-märkningen är Sveriges mest kända miljömärkning och visar att en vara är ekologisk odlad. READ MORE

  5. 4. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

  6. 5. Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

    University essay from Handelshögskolan vid Umeå universitet

    Author : Marie-Louise Wahlström; Jenny Bergström; [2010]
    Keywords : furniture design market; customer relationship; customer loyalty; green marketing; collaboration; communication; marketing;

    Abstract : Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. READ MORE