Essays about: "conclusion on Consumer behavior"

Showing result 21 - 25 of 159 essays containing the words conclusion on Consumer behavior.

  1. 21. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  3. 22. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  4. 23. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

    University essay from

    Author : Andreea Tiron; Nouran Elsharabasy; [2022]
    Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

    Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE

  5. 24. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Hala Tarabishi; [2022]
    Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

    Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE

  6. 25. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kim Lindqvist; Mikael Lindgren; Nicolas Arias; [2022]
    Keywords : last-mile delivery; LMD; consumer preferences; covid-19;

    Abstract : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. READ MORE