Essays about: "conclusion on retailers"

Showing result 21 - 25 of 129 essays containing the words conclusion on retailers.

  1. 21. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Eriksson; Emmy Rosander; [2021]
    Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

  3. 22. The impact of Covid-19 on consumer consumption. How does Covid-19  affect consumers' product preferences? A country comparison between The Netherlands and Sweden.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Shajada Akter Lipi; Ouasim Khales; [2021]
    Keywords : ;

    Abstract : Date: 03-06-2021 Level: Master thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shajada Akter (1991/12/20) and Lipi Ouasim Khales(1994/01/23) Title: The impact of Covid-19 on consumer consumption. How does Covid-19affect consumers' product preferences? A country comparison between The Netherlands and Sweden. READ MORE

  4. 23. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; [2021]
    Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

  5. 24. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
    Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

    Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

  6. 25. B2C last-mile deliveries : A mapping of the current market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hveem; [2021]
    Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

    Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE