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Showing result 6 - 10 of 146 essays matching the above criteria.

  1. 6. Affective language processing. Modulations of event-related potentials amplitude by induced mood in a valence judgment task

    University essay from Lunds universitet/Allmän språkvetenskap; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Ekaterina Kopaeva; [2023]
    Keywords : affective processing; emotion; ERP; lexico-semantic processing; mood; valence; Languages and Literatures;

    Abstract : Emotional vocabulary enjoys a processing advantage, with the emotional salience of a word detected at 200 ms post-presentation or earlier, signalling selective attention to its affective properties. An individual’s affective state also impacts attention and, by extension, affects processing. READ MORE

  3. 7. Riesling In Rock : A quantitative study about how music affects the sensory perception of wine

    University essay from Umeå universitet/Institutionen för kost- och måltidsvetenskap

    Author : Kristian Rönnlund; [2023]
    Keywords : Wine; Music; Sensory analysis; Riesling; Vin; Musik; Sensorisk analys; Riesling;

    Abstract : Abstract Aim. To see if different auditory conditions affect the perceived intensity of the sensory attributes scent, acidity, sweetness, fruitiness, minerality and liking of wine, additionally the aim is to see if the effect is the same for different wines made from the same grape. Background. READ MORE

  4. 8. In Trade and War : An analysis of interdependence theory and Russo-German gas relations

    University essay from Försvarshögskolan

    Author : Beatrice Björkman; [2023]
    Keywords : interdependence; interdependence theory; trade expectations; Keohane; Nye; Dale; power and interdependence; economic interdependence and war; trade; energy trade; conflict; energy conflict; natural gas; Germany; Russia; congruence method; interdependens; interdependensteori; Keohane; Nye; Dale; handel; energi; konflikt; naturgas; Tyskland; Ryssland; kongruensmetod;

    Abstract : The European security order has for an extended period of time time rested on the assumption that interstate trade, and other economic ties, will lower the incentives for conflict initiation and thereby result in peace. This assumption was called into question on February 24, 2022, by the Russian re-invasion of Ukraine. READ MORE

  5. 9. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  6. 10. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE