Essays about: "corporate communicaTION theories"

Showing result 1 - 5 of 70 essays containing the words corporate communicaTION theories.

1. 1. From Chaos to Cohesion, Identifying Inter-team Dependencies in Large-scale Agile Organisations : A case study of Volvo Cars

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Anton Källström; Johan Westerberg; [2023]
   Keywords : Project Management; Dependencies; MNC; Automotive; Volvo Cars; Product Development; Agile; Agile Teams; Scaled Agile; Large-scale Agile; Scaled Agile Framework; SAFe; Planning; R D; Software; Software Development; Organizations; Collaboration; Communication; Innovation Management; Knowledge Management; Corporate Culture; Projektledning; Beroenden; MNC; Fordonsindustrin; Volvo Cars; Produktutveckling; Agilt; Agila team; Skalat agilt; Storskaligt agilt; Scaled Agile Framework; SAFe; Planering; R D; Mjukvara; Mjukvaruutveckling; Organisationer; Samarbete; Kommunikation; Innovationsledning; Kunskapshantering; Organisationskultur;

   Abstract : Product development is more complex than ever. Industries all over the world face intensified competition, forcing firms to improve their innovation performance. This involves integrating software development to a greater extent. As an effort to cope with such progression, agile project management methodologies have been adopted. READ MORE

3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 4. The Formalized Aspects Of Sustainability Reporting : A Qualitative Analysis

   University essay from Umeå universitet/Företagsekonomi

   Author : Margaux Ennassih; Abbas Esmaeilzadeh; [2023]
   Keywords : sustainability; reporting; management; corporate; governance; stakeholders; assurance; accounting;

   Abstract : Sustainability reporting (SR) is an activity that is increasingly affecting companies.Governments and larger governing institutions legislate more on SR and constraincompanies to comply with the different standards. These standards describe preciselywhat companies must publish. Yet, our research focuses on the internal aspects ofmanaging SR. READ MORE

6. 5. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE