Essays about: "dissertation consumer"

Showing result 1 - 5 of 46 essays containing the words dissertation consumer.

  1. 1. Brand Activism Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gal Dagan; Jessica van Zeijderveld; [2022]
    Keywords : Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Abstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE

  3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 3. A WORLD OF RICE AND GODS: WHERE WHITE GRAINS SYMBOLIZE WEALTH. A study of Japanese game localization and crosscultural translation

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Jamie Viklund; [2021-06-15]
    Keywords : japanska; Japanese; SIK; game localization; rice; culturally bound terms; translation; domestication; foreignization; Hasegawa; Venuti;

    Abstract : Studies of Japanese translation are a common topic, and with good reason. There is extensive material to work with, and the vast differences between Japanese and many other languages creates translation challenges of considerable complexity as such. READ MORE

  5. 4. Cross-industry Exploration of Product Repair Applications enabled by Additive Manufacturing

    University essay from KTH/Industriell produktion

    Author : Nico Florian Albrecht; [2021]
    Keywords : ;

    Abstract : Repair activities could benefit from Additive Manufacturing (AM) technology as a result of the politically planned, continuous implementation of circular economy into European industry. AM provides novel opportunities with regard to design-optimized, tailored, and demand-specific, small batch size production. READ MORE

  6. 5. Recombinant Food Proteins Expressed in E. coli as Complement to Plant Proteins in the Protein Shift

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Anthon Izad Khast Wellerfeld; [2021]
    Keywords : recombinant food proteins; protein shift; protein functionality; plant-based; meat analogs; dairy; food technology; Technology and Engineering;

    Abstract : Increased awareness regarding nutrition, environmental sustainability, and animal welfare has sparked a trend to shift away from animal proteins. The phenomenon is referred to as the protein shift and has resulted in a higher demand for alternative protein sources. READ MORE