Essays about: "e-trust"

Showing result 6 - 10 of 14 essays containing the word e-trust.

  1. 6. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
    Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

    Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE

  3. 7. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
    Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

    Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE

  4. 8. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Farnoush Azizi; XiLu Wang; [2018]
    Keywords : E-commerce; E-retailing; E-retailer; E-loyalty; E-satisfaction; E-trust; Perceived value;

    Abstract : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. READ MORE

  5. 9. E-loyalty: A quantitative study in a high involvement market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ruben Grönevik; Joakim Jörgensen; Pontus Sandberg; [2015]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. READ MORE

  6. 10. Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience

    University essay from Akademin för textil, teknik och ekonomi

    Author : Sandra Eneh; [2015]
    Keywords : showroom; online shopping; return; e-satisfaction; e-trust; e-service quality online purchase decision-making; product evaluation;

    Abstract : The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. READ MORE