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Found 5 essays matching the above criteria.

  1. 1. Consumers’ preferences towards eco-labeled products and purchase intention : The moderating effect of national culture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kristina Checheleva; Tatiana Kucheryavenko; [2017]
    Keywords : Eco-labeling; eco-labeled product; consumer preferences; health care; environmental care; purchase intention; culture; cultural dimensions; moderating effect.;

    Abstract : Eco-labeling is an important matter in the modern world, because of its relationship to the significant issues of the society, i.e. environmental and health care. More and more people pay great attention to the ‘green’ aspect of their lives. READ MORE

  3. 2. Communication of sustainable fashion : To communicate sustainable fashion through the label

    University essay from Akademin för textil, teknik och ekonomi

    Author : Annika Karlsson; [2015]
    Keywords : Sustainability; Eco-label; Marketing; Visual communication; Message; Fashion supply chain; consumer behaviour;

    Abstract : The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. READ MORE

  4. 3. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder

    University essay from SLU/Dept. of Forest Products

    Author : Simon Ek; [2012]
    Keywords : FSC; Fairtrade; Miljömärkning; Byggvaruhandeln; Eco labeling; builders merchants;

    Abstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE

  5. 4. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

  6. 5. Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Ilja Johansson; Daria Sinichenko; [2010]
    Keywords : carsharing; theory of planned behavior; perceived consumer effectiveness; subjective norms; external factors; environmental concern; attitude; beliefs; intention;

    Abstract : Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. READ MORE