Essays about: "factors influencing international business"

Showing result 31 - 35 of 36 essays containing the words factors influencing international business.

  1. 31. Internationalization of the Macedonian wine exporters

    University essay from SLU/Dept. of Economics

    Author : Iva Joveva; [2011]
    Keywords : Internationalization process; Republic of Macedonia; networks; wine producers;

    Abstract : The thesis investigates the internationalization process of the Macedonian wine producers and the challenges they face along their international path. The aim of the thesis is to describe, explain and understand how Macedonian wine producers internationalize. READ MORE

  3. 32. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE

  4. 33. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  5. 34. Leadership education in Sweden 2010 and its connection to current values : an institutional approach

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Peter Östling; Nima Torkaman; [2010]
    Keywords : ledarskap; ledarskapsutbildning; situationsanpassat ledarskap; värderingar; institutionell teori; isomorphism;

    Abstract : This study is a comparative study with the purpose of connecting the Swedish leadership education with the current social values. By utilizing a historical as well as a broad theoretical perspective we wish to create a clear understanding of the current market. READ MORE

  6. 35. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS

    University essay from IHH, Företagsekonomi

    Author : Mai-Thuy-Tien Vo; Rafia Muntasira; Ming-ming Jiang; [2009]
    Keywords : push-pull factors; internationalisation; means-end chain; exchange students;

    Abstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE