Essays about: "green marketing of fmcg products"

Found 4 essays containing the words green marketing of fmcg products.

1. 1. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amin Babazade; Uliana Paramzina; [2019]
   Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

   Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

3. 2. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   University essay from Företagsekonomi

   Author : Magali Morel; Francis Kwakye; [2012]
   Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

4. 3. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

5. 4. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

   University essay from Företagsekonomiska institutionen

   Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
   Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

   Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE