Essays about: "hotel relationship management"

Showing result 1 - 5 of 14 essays containing the words hotel relationship management.

1. 1. Adaptation of Pricing Strategies by Hotel Managers in Turkey Response to the Covid-19 Outbreak

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emre Ademali; [2023]
   Keywords : Covid-19; crisis; pricing strategies; hotel industry;

   Abstract : The Covid-19 crisis has had a profound impact on the global tourism industry, including theTurkish hotel sector. As hotels face unprecedented challenges, the adaptation of pricingstrategies becomes crucial for their survival and competitiveness. READ MORE

3. 2. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sebastian Davidsson; [2023]
   Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

   Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

4. 3. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

5. 4. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

6. 5. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE