Essays about: "how to develop the marketing channels"

Showing result 1 - 5 of 28 essays containing the words how to develop the marketing channels.

  1. 1. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Sandra Pöder; [2021]
    Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

    Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE

  3. 2. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Hannes Kindbom; [2021]
    Keywords : Digital marketing; Attribution modelling; Multi-touch attribution; Deep learning; LSTM; SHAP; Attention; Interpretability; Digital marknadsföring; Attributionsmodellering; Multi-touch attribution; Djupinlärning; LSTM; SHAP; Attention; Tolkningsbarhet;

    Abstract : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. READ MORE

  4. 3. Talk about value, not product... : The solution to widen the sales pipeline?

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Väringstam; Annina Wede; [2021]
    Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

  5. 4. Skogsbranschens marknadsföringsinsatser riktade till barn och unga i grundskolan

    University essay from SLU/School for Forest Management

    Author : Michaela Axbäck; [2020]
    Keywords : kunskapsförsörjning; rekryteringsstrategi; samverkan;

    Abstract : Med skogen som klassrum finns möjligheter till att integrera ämnesundervisning för samtliga årskurser i grundskolan, samtidigt som eleverna får förutsättning att lära sig om samband i naturen – i praktiken. En positiv effekt av samverkan mellan näringslivet och skolan är möjligheten att bredda kunskapen hos eleverna, de framtida arbetstagarna, om branschers roll i samhället samt vilka yrken och arbetsmöjligheter som finns. READ MORE

  6. 5. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Keywords : Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Abstract : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. READ MORE