Advanced search

Found 4 essays matching the above criteria.

  1. 1. Tillsammans för turisterna : samarbete i turismkommuner

    University essay from SLU/Dept. of People and Society

    Author : Linus Kasselstrand; [2016]
    Keywords : kommun; samarbete; turism; besöksnäring; organisation; Västervik; näringsliv; samverkan;

    Abstract : Samarbete mellan offentliga organisationer och näringslivet är på frammarsch. Speciellt inom besöksnäringen, där en samlad syn på hur destinationen ska utvecklas är prioriterad. READ MORE

  3. 2. Technology Strategies for Personalized Marketing in the Computer Game Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Sam Henriksson; [2015]
    Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

    Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE

  4. 3. The Meaning of Authenticity in the Experience Industry: An exploratory study of Swedish concept restaurants

    University essay from Göteborgs universitet/Graduate School

    Author : Åsa Jugård; Pontus Modig; [2009-08-21T10:00:27Z]
    Keywords : experience industry; authenticity; concept restaurants; hospitality marketing.;

    Abstract : The experience industry is booming and for restaurants to be a part of this industry they must offer more than food and common services. To be competitive in the experience industry companies are told to render authenticity. However, the meaning of authenticity remains rather unexplored in academic literature. READ MORE

  5. 4. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE