Essays about: "loyalty Hotel"

Showing result 1 - 5 of 10 essays containing the words loyalty Hotel.

  1. 1. Developing Sustainable Talent Management in the Hotel Industry : Can Sustainable Talent Management lower the turnover rates in hotels?

    University essay from Södertörns högskola/Turismvetenskap

    Author : Folke Ununger; [2021]
    Keywords : Hotel industry; Turnover; Talent management; Social sustainability; Sustainable talent management;

    Abstract : The hotel industry is characterized by high staff turnover rates and it seemingly struggles to keep its talented employees. Therefore, the purpose of this study was to identify central factors relevant for the development of Sustainable Talent Management in the hotel industry. READ MORE

  3. 2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  4. 3. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

  5. 4. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Florén; Hanna Poutanen; [2014]
    Keywords : sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Abstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE

  6. 5. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE