Essays about: "marketing marketing information in a company"
Showing result 16 - 20 of 269 essays containing the words marketing marketing information in a company.
-
16. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work
University essay from Jönköping UniversityAbstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE
-
17. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE
-
18. A study of climate labels’ promise to redefine the climate impact of the restaurant industry : a case study of Klimato
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Purpose Collective efforts are needed to reach these ambitious goals to change the status quo to combat climate change. As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the single largest contributors to climate change. READ MORE
-
19. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE
-
20. How does artificial intelligence influence decision making in the recruiting process with respect to gender?
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : This bachelor’s thesis was made from April 2022 to June 2022 during our Semester in Linköping University (LiU), Sweden. The aim of the thesis was to explore and gather information on a subject of our choice following either Management or Marketing areas. READ MORE