Essays about: "marketing strategy thesis abstract"

Showing result 11 - 15 of 37 essays containing the words marketing strategy thesis abstract.

  1. 11. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE

  3. 12. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Borg; Emma Hattenhauer; [2017]
    Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

    Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE

  4. 13. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE

  5. 14. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  6. 15. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE